Eau Claire based ethereal-rockers picard released their debut full length #1 in February 2014. It is a triumphant celebration/culmination of hard work (and unique vision) rooted in the hardscrabble Wisconsin winter of 2011/2012 when multi-instrumentalist Jason Ulwelling first conceived the project in a tiny alcove of his home as a way to remain creatively viable after the dissolution of his previous band Orestus and as a release valve for the pressures mounting (both marital and material) in his personal life. What began as one man shepherding his soul via a guitar, a mic, and a computer gradually grew into a collective of some of this city’s most revered and talented rock artists. Attracted to Ulwelling’s sincere yet stark tones were the likes of lead guitarist Eric Giardina (ex-Black Flood Diesel), rhythm guitarist Rick St. Germaine (ex-Senza), drummers Brad Hanson (ex-No Loving Place) and Cory Dahl (ex-Mojo Lemon), bassist Phil Juodis (ex-South Farwell), and keyboardist (and scene newcomer) Anna Ringstad. The album was recorded in Menomonie, Wisconsin by Gin Blossom’s drummer John L. Richardson at his Drum Farm Studios and boasts a rich, resplendent sound whose carefully constructed layers reward listeners both canny and casual. Complex arrangements (like “Distending” with its 128 tracks and off kilter melody straight out of a Shaw Brothers’ flick) seamlessly rub shoulders with big riffs (“The Effort”), bigger choruses (“Ed”) and emotionally redolent strings (courtesy of father/daughter duo Dean and Olivia Langby on cello and violin, respectively), and Ulwelling’s powerful, stirring vocals rising like a wish (or a prayer) overall. This attention to detail is a cornerstone of their live performance as well. Upon the parting of the curtain, an audience’s senses are awash in color, caricature (each song has its own visual accompaniment) and choreography that, coupled with the aural component, creates a truly distinct experience.
~ Andrew Patrie

general statement

picard | Eau Claire, WI Indie/Rock/Alternative

We are contacting you about air play, interview or album review interest on behalf of picard.
They are based out of Eau Claire, WI that has released the album "#1" that they will be following up this fall withg live performance.
picard is a strange mixture of rock and indie. We have had many attempts at a good description of their sound, but nothing quite fits the bill.
We would give a brief bio, but know that your time may be limited.

The album "#1" was recorded at Drum Farm Studio - http://drumfarmstudio.com/
Produced by John L. Richardson of the Gin Blossoms - http://johnrichardsondrummer.com/
Engineered by Steve Norwick
Mixed and mastered by Adam Schmitt - http://www.adamschmitt.com/

For more info to see if you would have interest in picard check out the links below.
To request downloadable media, simply email us back and we will get you a password for the download link.
Press team - Press@picardmusic.com


Press team - Press@picardmusic.com

Download Link - Download link for radio singles
http://picardmusic.com - Official Band Site
http://picard-no1.com/ - Official #1 Album Site
http://picardband.com/epk/ - Official EPK

Social Sites

http://facebook.com/picardmusic - Official Facebook page
http://reverbnation.com/picardmusic - Official Reverb Nation Page
http://picardmusic.bandcamp.com - Official Band Camp Page
https://twitter.com/picardmusic - Official Twitter Feed
https://myspace.com/picard_music - Official Myspace Page
http://www.cdbaby.com/cd/picard - Official CDBaby Page
https://soundcloud.com/picardmusic - Official Soundcloud Page
http://goo.gl/KEMEMS - Official Spotify Link